Undercoatt

The brief

A brand selling one deshedding brush for dogs and cats needed a store that shows the brush working before anyone buys, and sells it in the right size and colour.

What we built

• A drag-to-brush demo that shows the brush working on a coat
• An annotated product view: hang loop, grip, eject button, steel edge
• Colour and size options with a shopping bag
• A coat guide: which breeds it suits, and which to skip
• Reviews, FAQs and a contact form that takes an order number
• Shipping, returns, privacy and contact pages
• Meta Pixel tracking

How it works

Visitors brush a coat on screen before they read about the product. The page then walks through the three steps, which coats it suits, the options and the reviews, with the bag in reach throughout.